Haute Midwest Magazine to Host Fashion For a Cause Too

Haute Midwest Magazine



Haute Midwest Magazine to Partner With
Designer GSIA and Anani Salon & Spa
to Host Holiday Makeover & Charity Fashion Show

WEST DES MOINES November 23, 2013 – IOWA based Fashion magazine, Haute Midwest (HM) (hautemidwest.com) is partnering with apparel / accessory designer, GSIA (Shenica Graham) of WEST DES MOINES, and Anani Salon & Spa of ANKENY (ananisalonandspa.com) to raise money for Big Brothers Big Sisters of Central Iowa. This Midwest fashion week begins December 13th with a holiday makeover for an Iowa woman, and culminates in a fashion show.

Anani Salon & SpaAnani Salon & Spa, (a Top 100 Salon in America / Elle Magazine (2010)), the Official Makeover Headquarters of Haute Midwest, will host a total transformation including massage, facial, haircut and color, makeup application, and shellac manicure for an Iowa woman.

She will also receive a complimentary style consultation and a complete look from GSIA designs. GSIA was most recently featured in the House of Sherell Fashion Show earlier this month at the Des Moines Area Community College (DMACC – ANKENY), and on the November cover of HM.

GSIATo round out this exciting week, the winner will have a red-carpet reveal when GSIA previews its Spring 2014 line at the West Des Moines Public Library on Saturday, December 21st at 2:00 pm. Select apparel and accessories will be auctioned with all proceeds benefiting Big Brothers Big Sisters.

Admission to the runway show is free and open to the public. Guests are encouraged to bring a generous donation for Big Brothers Big Sisters. Makeover hopefuls may register for a chance to win at http://hautemidwest.com/2013/11/16/win-a-holiday-makeover/. For more details, visit the OFFICIAL HAUTE MIDWEST WEBSITE at http://hautemidwest.com, contact Shenica Graham at (678) 790 – 2841, or email editor@hautemidwest.com.

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Download this press release (.pdf)

Win a Free Holiday Makeover!

"Girl Standing Outside A Spa" by Stuart MilesHaute Midwest (HM) will partner with Iowa based salons, spas, and apparel / accessory merchants, to create a special holiday makeover for an Iowa woman.

How It Works: Contestants complete the Holiday Makeover Contest Registration Form and tell us why they should win the HM makeover. One Grand Prize winner will be chosen at random from all valid contest registrations received on or before the entry deadline at midnight on Saturday, December 7, 2013. The winner will receive a day of professional pampering and select new wardrobe / accessory pieces to help her create a show-stopping holiday look.

For Contestants: One Iowa woman who may or may not be a working mom, will receive makeover services on the Prize Collection / Media Coverage date(s). Services for the winning contest will include a massage, facial, haircut and color, makeup application, shellac manicure, and a personal style consultation. The contest winner may also be featured on an upcoming HM cover.

Prize Collection / Media Coverage Date(s): Salon and Spa services for the contest winner will be provided on Friday, December 13th at Anani Salon & Spa. HM will provide photography / film on location.

For more Partnership information, visit http://hautemidwest.com/partners. For more Sponsorship information, visit http://hautemidwest.com/sponsors.

Photo: “Girl Standing Outside A Spa” by Stuart Miles